Resources
https://uxdesign.cc/essential-ingredients-for-every-competitive-analysis-ce08906a4079
https://xd.adobe.com/ideas/process/user-research/guide-to-competitive-analysis-ux-design
https://uxdesign.cc/competitive-analysis-how-to-approach-it-effectively-def97d130d2c
https://uxdesign.cc/ux-competitive-analysis-done-right-f02ea3953294
https://dscout.com/people-nerds/conduct-a-competitive-audit