With millions of players across multiple brands, Nederlandse Loterij operates at the intersection of fun, commerce, and compliance.
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Designing for this space means balancing joyful, intuitive experiences with strict legal requirements—and even small UI changes can have a big impact. From Staatsloterij to TOTO, each game has its own identity. But behind the scenes, we aimed for consistency—both in interaction and visual language.
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To support the various brands, I created and maintained several UI kits that accelerated the design process and ensured coherence across all touchpoints.
Staatsloterij, Lotto, Eurojackpot, Miljoenenspel, Lucky Day, Krasloten and TOTO.
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For questions, collaborations, or just to say hello! [email protected]