The world of draw based games consist of many e-commerce, marketing, and legislation challenges. Bringing joy to so many players is also challenging from a user experience point of view, where the slightest alteration in the user interface can have enormous implications in conversion.

Consistency through UI kits

In order to maintain consistency across the many brands, I've created and maintained multiple UI kits for all brands. These kits are used to create high fidelity prototypes to rapidly test new ideas and validate assumptions.

Brands part of Nederlandse Loterij

• Staatsloterij
• Lotto
• Eurojackpot
• Miljoenenspel
• Lucky Day
• Krasloten
• TOTO

• A/B testing
• Affinity diagrams, Space saturate and group
• Brain writing
• Design studio
• Design systems
• Heatmaps
• Metrics analysis
• Prototypes
• User Interviews, Focus groups

Screenshots